Italians on Italians
Beyond Toscano

Meet the Cubo Radio – the original boombox

Long before we all had music in our mobiles and break-dancing street kids had boomboxes to pump out bass from their favorite cassettes, choices for portable sound systems were limited. Then along came the RadioCubo.

Launched in 1963 by Milan electronics company Brionvega, RadioCubo became a benchmark in Italian industrial design and can be found in many modern design museums, including New Yorks MoMA. Designed by Marco Zanuso and Richard Sapper, who were also behind the Doney and Algol mini TVs launched around the same time, RadioCubo offered a stylish, distinctive way to enjoy entertainment.

With its daringly vivid colors, polished, modern plastic exterior and stylish silver handle, the RadioCubo looked like an alien object to many people at first glance. It was only when they opened it and the piece swung back on its hinges, that the familiar speaker and dials of a radio were revealed. Everything was designed to fit neatly into the small colored cube, including the extendable antenna that retracts neatly for transportation.  

As stylish today as the day it was launched, if you like the look of the RadioCubo, you’re in luck, Brionvega still produce it to this day, but with all the added features you’d expect from a modern radio.